Behind The Scenes: How We Bring A Collection To Life

It’s well known that Nate’s design philosophy centers around the idea that your home should tell your story. So it makes perfect sense that every piece in his home decor and fabric collections has a story all its own.

 

Today we’re giving you a peek behind the curtain of what goes into a product before it arrives in your home. And it all starts with the Nate Berkus Studio team: Creative Director Tara Shade, Art Director Meredith Smerchek, and Designer Gabrielle Exner.

 

This talented trio works directly with Nate to help conceptualize, innovate, and bring to life the pieces that have gone on to live in celebrity homes, spawn their own Instagram accounts, and inspire entire rooms. The blog Centered by Design recently featured Tara, Meredith, and Gabby, and we’re sharing some of our favorite tidbits on how they turn inspiration into tangible, well-loved pieces.

 

To start? They’re watching and listening to what you love. After Nate’s first collection with Target featured a wildly popular resin turtle shell, they revisited the theme with metal tortoise shell boxes. So every time you fall for a piece from Nate’s collections, know that they’re taking notes…

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